Information to identify real individuals is simply not present in a synthetic dataset. Synthetic data is private, highly realistic, and retains all the original dataset’s statistical information. Why still use personal data if you can use synthetic data? Column-wise permutation’s main disadvantage is the loss of all correlations, insights, and relations between columns. Syntho develops software to generate an entirely new dataset of fresh data records. We do that  with the following illustration with applied suppression and generalization. So what next? To provide privacy protection, synthetic data is created through a complex process of data anonymization. Nevertheless, even l-diversity isn’t sufficient for preventing attribute disclosure. Synthetic data has the power to safely and securely utilize big data assets empowering businesses to make better strategic decisions and unlock customer insights confidently. Such high-dimensional personal data is extremely susceptible to privacy attacks, so proper anonymization is of utmost importance. Synthetic data—algorithmically manufactured information that has no connection to real events. Why do classic anonymization techniques offer a suboptimal combination between data-utlity and privacy protection?. This ongoing trend is here to stay and will be exposing vulnerabilities faster and harder than ever before. There are many publicly known linkage attacks. Synthetic data by Syntho fills the gaps where classic anonymization techniques fall short by maximizing both data-utility and privacy-protection. Synthetic data comes with proven data … Manipulating a dataset with classic anonymization techniques results in 2 keys disadvantages: We demonstrate those 2 key disadvantages, data utility and privacy protection. Synthetic data generation enables you to share the value of your data across organisational and geographical silos. We have already discussed data-sharing in the era of privacy in the context of the Netflix challenge in our previous blog post. In our example, it is not difficult to identify the specific Alice Smith, age 25, who visited the hospital on 20.3.2019 and to find out that she suffered a heart attack. According to Cisco’s research, 84% of respondents indicated that they care about privacy. On the other hand, if data anonymization is insufficient, the data will be vulnerable to various attacks, including linkage. We can assist you with all aspects of the anonymization process: Anonymization techniques - pertubation, generalization or suppressionUnderstand the risks of anonymization, and when to use synthetic data insteadDetail why publicly releasing anonymized data sets is not a… The authors also proposed a new solution, l-diversity, to protect data from these types of attacks. Data synthetization is a fundamentally different approach where the source data only serves as training material for an AI algorithm, which learns its patterns and structures. However, even if we choose a high k value, privacy problems occur as soon as the sensitive information becomes homogeneous, i.e., groups have no diversity. So what does it say about privacy-respecting data usage? We are happy to get in touch! Accordingly, you will be able to obtain the same results when analyzing the synthetic data as compared to using the original data. This introduces the trade-off between data utility and privacy protection, where classic anonymization techniques always offer a suboptimal combination of both. Out-of-Place anonymization. Among privacy-active respondents, 48% indicated they already switched companies or providers because of their data policies or data sharing practices. In contrast to other approaches, synthetic data doesn’t attempt to protect privacy by merely masking or obfuscating those parts of the original dataset deemed privacy-sensitive while leaving the rest of the original dataset intact. Merely employing classic anonymization techniques doesn’t ensure the privacy of an original dataset. Effectively anonymize your sensitive customer data with synthetic data generated by Statice. In recent years, data breaches have become more frequent. In conclusion, synthetic data is the preferred solution to overcome the typical sub-optimal trade-off between data-utility and privacy-protection, that all classic anonymization techniques offer you. All anonymized datasets maintain a 1:1 link between each record in the data to one specific person, and these links are the very reason behind the possibility of re-identification. Most importantly, all research points to the same pattern: new applications uncover new privacy drawbacks in anonymization methods, leading to new techniques and, ultimately, new drawbacks. Re-identification, in this case, involves a lot of manual searching and the evaluation of possibilities. Should we forget pseudonymization once and for all? ... the synthetic data generation method could get inferences that were at least just as close to the original as inferences made from the k-anonymized datasets, though synthetic more often performed better. Authorities are also aware of the urgency of data protection and privacy, so the regulations are getting stricter: it is no longer possible to easily use raw data even within companies. Synthetic data creating fully or partially synthetic datasets based on the original data. Synthetic data doesn’t suffer from this limitation. Therefore, the size of the synthetic population is independent of the size of the source dataset. A good synthetic data set is based on real connections – how many and how exactly must be carefully considered (as is the case with many other approaches). The process involves creating statistical models based on patterns found in the original dataset. Reje, Niklas . Therefore, a typical approach to ensure individuals’ privacy is to remove all PII from the data set. The figures below illustrate how closely synthetic data (labeled “synth” in the figures) follows the distributions of the original variables keeping the same data structure as in the target data (labeled “tgt” in the figures). The final conclusion regarding anonymization: ‘anonymized’ data can never be totally anonymous. In other words, the systematically occurring outliers will also be present in the synthetic population because they are of statistical significance. However, in contrast to the permutation method, some connections between the characteristics are preserved. However, with some additional knowledge (additional records collected by the ambulance or information from Alice’s mother, who knows that her daughter Alice, age 25, was hospitalized that day), the data can be reversibly permuted back. Choosing the best data anonymization tools depends entirely on the complexity of the project and the programming language in use. However, progress is slow. For example, in a payroll dataset, guaranteeing to keep the true minimum and maximum in the salary field automatically entails disclosing the salary of the highest-paid person on the payroll, who is uniquely identifiable by the mere fact that they have the highest salary in the company. First, we illustrate improved performance on tumor segmentation by leveraging the synthetic images as a form of data augmentation. In contrast to other approaches, synthetic data doesn’t attempt to protect privacy by merely masking or obfuscating those parts of the original dataset deemed privacy-sensitive while leaving the rest of the original dataset intact. Do you still apply this as way to anonymize your dataset? As more connected data becomes available, enabled by semantic web technologies, the number of linkage attacks can increase further. It is done to protect the private activity of an individual or a corporation while preserving … Two new approaches are developed in the context of group anonymization. First, it defines pseudonymization (also called de-identification by regulators in other countries, including the US). Statistical granularity and data structure is maximally preserved. Nowadays, more people have access to sensitive information, who can inadvertently leak data in a myriad of ways. In this course, you will learn to code basic data privacy methods and a differentially private algorithm based on various differentially private properties. Synthetic data contains completely fake but realistic information, without any link to real individuals. Synthetic data: algorithmically manufactures artificial datasets rather than alter the original dataset. What are the disadvantages of classic anonymization? The EU launched the GDPR (General Data Protection Regulation) in 2018, putting long-planned data protection reforms into action. We can choose from various well-known techniques such as: We could permute data and change Alice Smith for Jane Brown, waiter, age 25, who came to the hospital on that same day. Lookup data can be prepared for, e.g. No matter if you generate 1,000, 10,000, or 1 million records, the synthetic population will always preserve all the patterns of the real data. Second, we demonstrate the value of generative models as an anonymization tool, achieving comparable tumor segmentation results when trained on the synthetic data versus when trained on real subject data. Still, it is possible, and attackers use it with alarming regularity. No matter what criteria we end up using to prevent individuals’ re-identification, there will always be a trade-off between privacy and data value. That’s why pseudonymized personal data is an easy target for a privacy attack. Conducting extensive testing of anonymization techniques is critical to assess their robustness and identify the scenarios where they are most suitable. In our example, we can tell how many people suffer heart attacks, but it is impossible to determine those people’s average age after the permutation. Note: we use images for illustrative purposes. However, the algorithm will discard distinctive information associated only with specific users in order to ensure the privacy of individuals. Due to built-in privacy mechanisms, synthetic populations generated by MOSTLY GENERATE can differ in the minimum and maximum values if they only rely on a few individuals. We can trace back all the issues described in this blogpost to the same underlying cause. The disclosure of not fully anonymous data can lead to international scandals and loss of reputation. Synthetic data keeps all the variable statistics such as mean, variance or quantiles. Medical image simulation and synthesis have been studied for a while and are increasingly getting traction in medical imaging community [ 7 ] . Not all synthetic data is anonymous. Thus, pseudonymized data must fulfill all of the same GDPR requirements that personal data has to. Suppose the sensitive information is the same throughout the whole group – in our example, every woman has a heart attack. However, Product Managers in top-tech companies like Google and Netflix are hesitant to use Synthetic Data because: In our example, k-anonymity could modify the sample in the following way: By applying k-anonymity, we must choose a k parameter to define a balance between privacy and utility. The main goal of generalization is to replace overly specific values with generic but semantically consistent values. Synthetic data is used to create artificial datasets instead of altering the original dataset or using it as is and risking privacy and security. Synthetic data. the number of linkage attacks can increase further. Since synthetic data contains artificial data records generated by software, personal data is simply not present resulting in a situation with no privacy risks. The Power of Synthetic Data for overcoming Data Scarcity and Privacy Challenges, “By 2024, 60% of the data used for the development of AI and analytics solutions will be synthetically generated”, Manipulated data (through classic ‘anonymization’). Typical examples of classic anonymization that we see in practice are generalization, suppression / wiping, pseudonymization and row and column shuffling. ... Ayala-Rivera V., Portillo-Dominguez A.O., Murphy L., Thorpe C. (2016) COCOA: A Synthetic Data Generator for Testing Anonymization Techniques. Synthetic data contains completely fake but realistic information, without any link to real individuals. Once both tables are accessible, sensitive personal information is easy to reverse engineer. This case study demonstrates highlights from our quality report containing various statistics from synthetic data generated through our Syntho Engine in comparison to the original data. Synthetic Data Generation utilizes machine learning to create a model from the original sensitive data and then generates new fake aka “synthetic” data by resampling from that model. Producing synthetic data is extremely cost effective when compared to data curation services and the cost of legal battles when data is leaked using traditional methods. Although an attacker cannot identify individuals in that particular dataset directly, data may contain quasi-identifiers that could link records to another dataset that the attacker has access to. Another article introduced t-closeness – yet another anonymity criterion refining the basic idea of k-anonymity to deal with attribute disclose risk. This breakdown shows synthetic data as a subset of the anonymized data … In such cases, the data then becomes susceptible to so-called homogeneity attacks described in this paper. Consequently, our solution reproduces the structure and properties of the original dataset in the synthetic dataset resulting in maximized data-utility. Furthermore, GAN trained on a hospital data to generate synthetic images can be used to share the data outside of the institution, to be used as an anonymization tool. De-anonymization attacks on geolocated data, re-identified part of the anonymized Netflix movie-ranking data, a British cybersecurity company closed its analytics business. This artificially generated data is highly representative, yet completely anonymous. Data anonymization, with some caveats, will allow sharing data with trusted parties in accordance with privacy laws. The pseudonymized version of this dataset still includes direct identifiers, such as the name and the social security number, but in a tokenized form: Replacing PII with an artificial number or code and creating another table that matches this artificial number to the real social security number is an example of pseudonymization. In one of the most famous works, two researchers from the University of Texas re-identified part of the anonymized Netflix movie-ranking data by linking it to non-anonymous IMDb (Internet Movie Database) users’ movie ratings. With classic anonymization, we imply all methodologies where one manipulates or distorts an original dataset to hinder tracing back individuals. - Provides excellent data anonymization - Can be scaled to any size - Can be sampled from unlimited times. For instance, 63% of the US population is uniquely identifiable by combining their gender, date of birth, and zip code alone. data anonymization approaches do not provide rigorous privacy guarantees. Thanks to the privacy guarantees of the Statice data anonymization software, companies generate privacy-preserving synthetic data compliant for any type of data integration, processing, and dissemination. In combination with other sources or publicly available information, it is possible to determine which individual the records in the main table belong to. So, why use real (sensitive) data when you can use synthetic data? Most importantly, customers are more conscious of their data privacy needs. Data that is fully anonymized so that an attacker cannot re-identify individuals is not of great value for statistical analysis. But would it indeed guarantee privacy? Let’s see an example of the resulting statistics of MOSTLY GENERATE’s synthetic data on the Berka dataset. Application on the Norwegian Survey on living conditions/EHIS Johan Heldal and Diana-Cristina Iancu (Statistics Norway) Johan.Heldal@ssb.no, Diana-Cristina.Iancu@ssb.no Abstract and Paper There has been a growing amount of work in recent years on the use of synthetic data as a disclosure control The problem comes from delineating PII from non-PII. Randomization is another classic anonymization approach, where the characteristics are modified according to predefined randomized patterns. Check out our video series to learn more about synthetic data and how it compares to classic anonymization! Instead of changing an existing dataset, a deep neural network automatically learns all the structures and patterns in the actual data. Once the AI model was trained, new statistically representative synthetic data can be generated at any time, but without the individual synthetic data records resembling any individual records of the original dataset too closely. No. These so-called indirect identifiers cannot be easily removed like the social security number as they could be important for later analysis or medical research. Explore the added value of Synthetic Data with us, Software test and development environments. This is a big misconception and does not result in anonymous data. De-anonymization attacks on geolocated data are not unheard of either. This public financial dataset, released by a Czech bank in 1999, provides information on clients, accounts, and transactions. @inproceedings{Heldal2019SyntheticDG, title={Synthetic data generation for anonymization purposes. Social Media : Facebook is using synthetic data to improve its various networking tools and to fight fake news, online harassment, and political propaganda from foreign governments by detecting bullying language on the platform. Research has demonstrated over and over again that classic anonymization techniques fail in the era of Big Data. A sign of changing times: anonymization techniques sufficient 10 years ago fail in today’s modern world. The topic is still hot: sharing insufficiently anonymized data is getting more and more companies into trouble. How can we share data without violating privacy? Linkage attacks can have a huge impact on a company’s entire business and reputation. In reality, perturbation is just a complementary measure that makes it harder for an attacker to retrieve personal data but doesn’t make it impossible. In conclusion, from a data-utility and privacy protection perspective, one should always opt for synthetic data when your use-case allows so. Data anonymization refers to the method of preserving private or confidential information by deleting or encoding identifiers that link individuals to the stored data. In conclusion, synthetic data is the preferred solution to overcome the typical sub-optimal trade-off between data-utility and privacy-protection, that all classic anonymization techniques offer you. MOSTLY GENERATE fits the statistical distributions of the real data and generates synthetic data by drawing randomly from the fitted model. Application on the Norwegian Survey on living conditions/EHIS}, author={J. Heldal and D. Iancu}, year={2019} } J. Heldal, D. Iancu Published 2019 and Paper There has been a … When companies use synthetic data as an anonymization method, a balance must be met between utility and the level of privacy protection. In other words, the flexibility of generating different dataset sizes implies that such a 1:1 link cannot be found. Moreover, the size of the dataset modified by classic anonymization is the same as the size of the original data. Myth #5: Synthetic data is anonymous Personal information can also be contained in synthetic, i.e. Randomization (random modification of data). It can be described that you have a data set, it is then anonymized, then that anonymized data is converted to synthetic data. Synthetic Data Generation for Anonymization. GDPR’s significance cannot be overstated. Anonymization (strictly speaking “pseudonymization”) is an advanced technique that outputs data with relationships and properties as close to the real thing as possible, obscuring the sensitive parts and working across multiple systems, ensuring consistency. It was the first move toward a unified definition of privacy rights across national borders, and the trend it started has been followed worldwide since. In other words, k-anonymity preserves privacy by creating groups consisting of k records that are indistinguishable from each other, so that the probability that the person is identified based on the quasi-identifiers is not more than 1/k. Is this true anonymization? With these tools in hand, you will learn how to generate a basic synthetic (fake) data set with the differential privacy guarantee for public data release. MOSTLY GENERATE makes this process easily accessible for anyone. Contact us to learn more. Application on the Norwegian Survey on living conditions/EHIS JOHAN HELDAL AND DIANA-CRISTINA IANCU STATISTICS NORWAY, DEPARTMENT OF METHODOLOGY AND DATA COLLECTION JOINT UNECE/EUROSTAT WORK SESSION ON STATISTICAL DATA CONFIDENTIALITY 29-31 OCTOBER 2019, THE HAGUE The algorithm automatically builds a mathematical model based on state-of-the-art generative deep neural networks with built-in privacy mechanisms. The power of big data and its insights come with great responsibility. Synthetic data generation for anonymization purposes. Unfortunately, the answer is a hard no. No, but we must always remember that pseudonymized data is still personal data, and as such, it has to meet all data regulation requirements. Synthetic data generation for anonymization purposes. Imagine the following sample of four specific hospital visits, where the social security number (SSN), a typical example of Personally Identifiable Information (PII), is used as a unique personal identifier. 63% of the US population is uniquely identifiable, perturbation is just a complementary measure. Second, we demonstrate the value of generative models as an anonymization tool, achieving comparable tumor segmentation results when trained on the synthetic data versus when trained on real subject data. Synthetic data generated by Statice is privacy-preserving synthetic data as it comes with a data protection guarantee and … Keeping these values intact is incompatible with privacy, because a maximum or minimum value is a direct identifier in itself. For data analysis and the development of machine learning models, the social security number is not statistically important information in the dataset, and it can be removed completely. Based on GDPR Article 4, Recital 26: “Personal data which have undergone pseudonymisation, which could be attributed to a natural person by the use of additional information should be considered to be information on an identifiable natural person.” Article 4 states very explicitly that the resulting data from pseudonymization is not anonymous but personal data. In this case, the values can be randomly adjusted (in our example, by systematically adding or subtracting the same number of days to the date of the visit). The following table summarizes their re-identification risks and how each method affects the value of raw data: how the statistics of each feature (column in the dataset) and the correlations between features are retained, and what the usability of such data in ML models is. And it’s not only customers who are increasingly suspicious. First, we illustrate improved performance on tumor segmentation by leveraging the synthetic images as a form of data augmentation. Then this blog is a must read for you. Synthetic data preserves the statistical properties of your data without ever exposing a single individual. ‘anonymized’ data can never be totally anonymous. Healthcare: Synthetic data enables healthcare data professionals to allow the public use of record data while still maintaining patient confidentiality. The re-identification process is much more difficult with classic anonymization than in the case of pseudonymization because there is no direct connection between the tables. “In the coming years, we expect the use of synthetic data to really take off.” Anonymization and synthetization techniques can be used to achieve higher data quality and support those use cases when data comes from many sources. The same principle holds for structured datasets. Once this training is completed, the model leverages the obtained knowledge to generate new synthetic data from scratch. This blogpost will discuss various techniques used to anonymize data. Anonymization through Data Synthesis using Generative Adversarial Networks (ADS-GAN). One of those promising technologies is synthetic data – data that is created by an automated process such that it holds similar statistical patterns as an original dataset. Yoon J, Drumright LN, Van Der Schaar M. The medical and machine learning communities are relying on the promise of artificial intelligence (AI) to transform medicine through enabling more accurate decisions and personalized treatment. artificially generated, data. Others de-anonymized the same dataset by combining it with publicly available Amazon reviews. K-anonymity prevents the singling out of individuals by coarsening potential indirect identifiers so that it is impossible to drill down to any group with fewer than (k-1) other individuals. A generated synthetic data copy with lookups or randomization can hide the sensitive parts of the original data. When companies use synthetic data as an anonymization method, a balance must be met between utility and the level of privacy protection. The key difference at Syntho: we apply machine learning. One example is perturbation, which works by adding systematic noise to data. The general idea is that synthetic data consists of new data points and is not simply a modification of an existing data set. To learn more about the value of behavioral data, read our blog post series describing how MOSTLY GENERATE can unlock behavioral data while preserving all its valuable information. Hereby those techniques with corresponding examples. According to Pentikäinen, synthetic data is a totally new philosophy of putting data together. We can go further than this and permute data in other columns, such as the age column. Never assume that adding noise is enough to guarantee privacy! In 2001 anonymized records of hospital visits in Washington state were linked to individuals using state voting records. Generalization is another well-known anonymization technique that reduces the granularity of the data representation to preserve privacy. At the center of the data privacy scandal, a British cybersecurity company closed its analytics business putting hundreds of jobs at risk and triggering a share price slide. We have illustrated the retained distribution in synthetic data using the Berka dataset, an excellent example of behavioral data in the financial domain with over 1 million transactions. One of the most frequently used techniques is k-anonymity. Excellent data anonymization is of utmost importance the gaps where classic anonymization techniques fall short by maximizing both data-utility privacy! Including the US ) be found recent years, data breaches have become more frequent anonymized so an... Involves creating statistical models based on various differentially private algorithm based on differentially... Data usage US ) anonymity criterion refining the basic idea of k-anonymity to with! 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