They know who to call and how to get the meeting. Brand Licensing Europe is the leading event dedicated to licensing and brand extension, taking place every year and bringing together 8,000+ manufacturers and retailers with 260+ brand owners. We have an impressive track record developing and implementing licensing programs for consumer brand names, manufacturers, and retailers globally. Our expertise is brand and product licensing deals, with an emphasis on strategy, partner solicitation, and program management. Brand licensing refers to a brand’s leasing to a business other than the owner of a company. ", "Broad Street shows exceptional dedication, diligence and knowledge in helping Gourmet Boutique identify brand acquisition opportunities in the restaurant and food brand arena. How did we extendthe luscious BAILEYS brand to be enjoyedas an everyday indulgence by both loyal and new consumers? How did we connect the influence of the growing Hispanic population with a beloved personality who understands the health and beauty needs of this demographic? New York, NY, October 26, 2020 - In the latest License Global Magazine article, Shane Grogan, senior licensing manager, Diageo, highlights how the company pivoted in 2020 to bring the magic of a Guinness to consumers spending more time at home. They are extremely knowledgeable about the food & beverage industry, as well as professional, yet aggressive when it comes to going after opportunities. Brand Broadcasting in a Narrowcasting World. It is also defined as an opportunity to extend value. We were very impressed with BSLG’s level of professionalism, knowledge of the food business globally, and their hard work getting both sides to understand each other’s needs and goals. Brand licensing is a business strategy in which the owner of an intangible asset such as a product brand name grants permission to another business to utilize the brand for some specific project or activity. ", "We chose Broad Street Licensing as our agency because of their vast experience in licensing food brands. London, UK, December 21 , 2020 - Arla and Diageo are continuing their successful relationship, brokered by Beanstalk, by releasing their annual festive BAILEYS Cream range with the addition of a new flavour and brand-new packaging. I highly recommend them if you are trying to find a licensing partner not only because of the great contacts that they have but their integrity in working with both parties and getting the contract negotiated and finalized.". How did we identify the right food and lifestyle brand, Lesson Learned from the Pandemic: Innovate to Survive, Tiki Tonga Named Global Licensee for Guinness 232. We are living, consuming and thinking differently in fundamental ways. Brand licensing is also a shortcut route when a company is interested in gaining access to a positive brand. Licensing fee increases for 2020 (pdf) For licensing fees paid after December 31, 2019, click here(pdf) Timely License Renewal. Bradford is an award winning consultancy leveraging over 50 years of experience of Bradford Licensing LLC & Franchise India Group combined. 2020 was a year we will never forget and a year we all want to forget. New York, NY, October 29, 2020 – Halloween just got a whole lot sweeter and saltier! Global authority on brand expansion. How did we transform America's leading home and garden television network into smart and stylish products for the home? The City of Sausalito recently turned to the business tax expertise of HdL Companies. In that process, we have learned how resilient and adaptable we can truly be. Their expertise & deep understanding of food licensing is unparalleled, and has been instrumental in expanding the Tony Roma's brand at retail, both domestically and internationally. New York, NY, November 30, 2020 – The American Bar Association’s publishing group is offering a discount on the The Power of Licensing: Harnessing Brand Equity this Cyber Monday, November 30th, with the discount code CYBER 2020. It is a way to monetize one's brand or other IP with minimal cost and, if professionally managed, limited risk. we generate new business opportunities through strategic and creative brand licensing by: extending brands into new product categories. Throughout his career, he has provided branding and licensing expertise to many companies including Spirit Jersey, The Mountain, MyOwnersBox, Forsythe Cosmetics, and uSell, among others. Companies extend their brands via licensing for a variety of reasons. Since 1992, CRISP is a powerhouse team of talented strategists, producers, and designers who are passionate about building brands. In one particular case, we asked them about a consumer brand and BSLG was able to secure a high-level meeting with the key decision makers right away.”, "Broad Street Licensing Group provides a level of experience in the food category that we simply don't see in other licensing agencies. The Top 150 Global Licensors, the exclusive annual compilation and retail sales ranking of the world’s largest licensed brands from License! Cold War Navy Pilot "Working with Broad Street Licensing Group is like having a full-service licensing & consumer goods division in a briefcase, ready to deploy. How did we identify the right food and lifestyle brandthat authenticallytranslated to aleading manufacturer’sinnovative line of cooking and kitchen utensils? As a reminder, licensing your brand means you give another company permission to use your brand’s logo, name, or other intellectual property (IP) on their products. I will make my “AUTO Rocking mechanism” device that will rock my chair for as long as I can want it. And you don’t have to be a behemoth brand to make it happen. What Is A Brand? They are focused on having a deep understanding of their company, their customers, and their competitors to allow them to create trust relationships with their brand. The Subway sandwich restaurant has new representation in the form of Broad Street Licensing.... HOLLYWOOD, Fla., Sept. 30, 2020 – Hard Rock International (HRI) today announced a partnership with Stewart’s Enterprises, Inc., the exclusive licensee of the original Stewart’s Root Beer brand... Montclair, NJ – August 14, 2019 – Broad Street Licensing Group, a world leader in food and restaurant licensing, has been named to the Top... ©2021 Copyright Broad Street Licensing Group. Licensing means renting or leasing of an intangible asset. (773) 334-7800 E-mail: kirkm@goldmarks.net New York, NY, December 15, 2020 – Beanstalk today announced its appointment by Shell as the global licensing agency for the Shell brand. Aurora Cannabis Inc. is a Canadian licensed cannabis producer, headquartered in Edmonton. We count on BSLG to keep us informed on the latest licensing trends and to broker deals with today's hot properties and well-known brands. An arrangement to license a brand requires a licensing agreement. Morton Salt has partnered with the leader in the costume category, Fun.com, to create an official costume so consumers can dress up as the iconic Morton Salt Girl, no matter how they choose to celebrate Halloween this year. If you are still grappling with licensing meaning or wondering what is licensingbusiness model then you should read this little CONVERSATION of Licensing Examples slowly: Inventor (I) : I am fed up since there is not a single rocking chair that I can control while staying still. New York, NY, October 27, 2020 - In the latest License Global Magazine Q&A, Beanstalk's SVP of Business Development and Marketing, Debra Restler, discusses exciting Beanstalk news, trends in licensing to look forward to in 2021 and consumers' expectations of brands during the pandemic and BLM movement. The BAILEYS Cream range has been a huge hit since its first launch in 2016 and the range of creams continues to delight consumers throughout the holiday season with bold, tasty flavours. If your brand has value, even locally or within a targeted niche, you can license that brand. New York, NY, December 15, 2020 – Beanstalk today announced its appointment by Shell as the global licensing agency for the Shell brand. The beloved drink brand launched its #GuinnessatHome social media campaign this year as a way to let consumers have a drink together from their own homes. On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall. Since 1997, we’ve helped generate over $3 billion in sales of new products while elevating a wide spectrum of brands. However there are many other additional reasons companies license their brands. The Bureau of Real Estate Appraisers (Bureau) mails out license renewal notifications to all licensees, six months prior to their expiration. November 12, 2020: By: Todd Kaufman, VP of Business Development. Brand licensing can also be used to differentiate products from the competition and extend a brand. The main reason why companies can choose to brand products or … The Valen Group has significant experience developing and managing brand licensing programs globally that drive multi-million dollars of royalty and are brand enhancing. Check the Status of your Application. London, UK, December 23, 2020 - After the Rugby World Cup, specialty coffee roasters Tiki Tonga announce the comeback of Guinness 232 Coffee. ... We help the best companies in the world maximise value by refreshing and extending brands into new markets. Iconic brands deserve to be carefully extended, We know how to extend global brands into authentic products, Let us help you further unlock your brand’s equity, Creates strategic, on-brand products and services that strengthen, enhance and protect our clients' brands, Works with gaming and new media properties to extend into consumer products, Represents the personality rights of legendary icons for use in advertising, promotions, licensed products and long-term brand assocations, Partners manufacturers with the most sought after and best fit brands to bring new products to market, Advises brand owners on how to evolve and optimize their brands through customized, commercially-viable brand extension strategies, Delivers a breadth of creative services including brand architecture, style guides and packaging concepts, Offers on-site global auditing services to help ensure licensee royalty compliance, Provides in-house legal services as well as integrated technologies and customized financial and data management systems. 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